Systems.

Commercial Systems · Life Science · DACH & EU

Turn scientific capability into predictable pipeline growth.

CPTRQ builds integrated commercial systems for growth-stage life science service providers — combining strategy, infrastructure, and team enablement into one scalable engine.

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What clients gain

We went from word-of-mouth customer acquisition and our founder managing every deal personally to a structured, integrated system generating consistent growth — in under three months.

Ideal client size 10–50 FTE

Senior involvement 100%

Primary market DACH · EU

Service packages 3 phased

Why most growth-stage firms stall

Lack of formal strategy

While the science is sound, growth initiatives may lack the systematic strategic reasoning leading to short-term initiatives. In turn, this mostly leads to bottlenecks down the line and further investment.

Fragmented, isolated systems

During the start-up phase being lean and managing customers in Excel works well. But sustainable growth needs integrated systems - CRM, Project Management, Outreach, Website. Without this, revenue remains relationship-dependent and impossible to predict.

Lacking team enablement

Deep scientific expertise exists, but without structured messaging - aligned between marketing and sales - it never reaches the right buyers.

Services

Three phased packages. One integrated system.

Each package builds on the last — a value ladder from strategy through full implementation.

Strategy Sprint

Commercial strategy development — from diagnosis to go-to-market clarity. The essential foundation before any system or execution.

Goal setting & commercial gap analysis

Segmentation, targeting & positioning

Messaging & value proposition framework

Demand generation tactics & KPIs

Commercial System Blueprint

Strategy plus full infrastructure design — CRM, project management, digital presence, and outreach architecture mapped into one coherent system.

All "Strategy Sprint" deliverables

CRM system architecture & design

Marketing system design

KPI & pipeline tracking framework

Commercial System Implementation

Full end-to-end delivery: strategy, blueprint, and coordinated implementation — including team enablement and hands-on rollout with specialist partners.

All "Blueprint" deliverables

Partner-coordinated implementation

BD playbooks & outreach templates

Team training workshops

Onboarding & adoption support

Why CPTRQ?

Not another consultant. Not another agency.

If you want to grow, you can hire a strategey consultant, a marketing agency or a BD Manager. But none of these will cover all your bases. CPTRQ Consulting delivers the integrated whole.

vs.

Management Consultants

They design strategy. Produce slides. Leave execution to someone else. No system. No implementation. No enablement.

CPTRQ advantage

Strategy + implementation + enablement in one model. Senior involvement throughout — no junior handoff.

vs.

Marketing Agencies

They execute campaigns without commercial strategy. Optimise for leads, not pipeline. Create dependency, not capability.

CPTRQ advantage

Strategy & System-first, not campaign-first. BD and marketing integrated. Focus on revenue and pipeline, not vanity metrics.

vs.

Internal Hire

3–6 month ramp-up. High fixed cost. No experience in building integrated Systems.

CPTRQ advantage

Immediate deployment. Cross-functional expertise: strategy, systems, BD, marketing — no long-term fixed cost.

Faster than internal build.
Deeper than agencies.
More actionable than consultants.

Case Studies

From engagement to measurable outcome.

Each engagement is different. The structure is always the same: diagnose, design, build, enable.

CDMO · Switzerland · Strategy Sprint

From founder-led referrals to a structured outbound system

Challenge

A division of a larger CDMO with an established brand in the market but declining repeat business. No structured outreach, outdated CRM, and zero alignment beetween marketing and sales. BD managers confused about messaging and outreach strategy.

What we built

Full commercial diagnostic, ICP definition, positioning framework, outreach messaging, and a CRM setup with pipeline stages and KPI tracking.

We now know exactly who to target, what to say, and where every opportunity stands.

CDMO · Germany · System Build

Building a BD function from zero ahead of capacity expansion

Challenge

A peptide-focused CDMO had invested into GMP manufacturing capacity but lacked the commercial system to fill it. No got-to-market strategy, No website, no CRM, no Project Management, no pipeline transparency. The company had a good brand in the transactional business but was unknown in the GMP manufacturing industry.

What we built

Go-to-market strategy, full CRM implementation with streamlined project management system to track all manufacturing processes, E-Mail & LinkedIn outreach sequences, Website Launch, BD playbook and staff training.

Without the systems implemented we could not have reached the high number of incoming requests - let alone manage them.

Life Science Supplier · Austria · Blueprint

Entering the German market with a differentiated but invisible offer

Challenge

Strong product, weak market presence. The company had tried a marketing agency but received campaigns without commercial strategy. No defined ICP, no structured messaging, no outreach process.

What we built

Market segmentation and ICP for DACH entry, value proposition redesign, website messaging overhaul, outreach architecture, and a content framework for LinkedIn authority building.

We finally have a clear story and a system to tell it consistently.

Who We Work With

Growth-Stage Life Science Service Providers

CPTRQ is designed specifically for life science service providers in DACH and EU markets who have validated their offering and now want to expand. However, they lack the go-to-market strategy or commercial infrastructure to do so systematically.

If you have built new capacity, plan to hire first BD manager, your pipeline is stalled or you want to enter a new market entry - then CPTRQ Consulting is the right partner for you.

New service capacity

Hiring first BD lead

Stalled pipeline

New market entry

Ideal Client Profile

Industry CDMO, CRO, Supplier

Team size 10–50 employees

Company maturity Growth-stage, existing customers

Commercial systems integration None to partial

Sales model Founder-led or early BD-led

Geography DACH and EU

Downloads

Frameworks and tools for your commercial build.

Practical resources to support your commercial system — free to download.

Framework

Commercial Diagnostic Framework

A structured self-assessment to identify gaps in your commercial system.

Template

BD Outreach Sequence Template

A proven five-step outreach sequence for life science BD teams.

Checklist

CRM Setup Checklist for CDMOs

The essential configuration checklist for a life science CRM setup.

All Downloads

Dr. Christian Stumpp

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About

Dr. Christian Stumpp

Founder · CPTRQ Consulting

CPTRQ Consulting was founded on a direct observation: growth-stage life science service providers consistently possess the scientific and technical excellence needed to win — but lack the commercial infrastructure to generate demand, fill pipeline, and scale predictably.

Before founding CPTRQ Consulting, Dr. Christian Stumpp spent over a decade working at the intersection of science and commerce in the Life Science, Pharma and CDMO sector — closing deals, developing business strategy, building BD and marketing functions, and watching technically excellent companies lose deals they should have won.

CPTRQ Consulting combines deep Life Science industry knowledge, long-standing sales and marketing experience with a system-first methodology. Every engagement is led personally. No junior leverage. No slide-deck deliverables without implementation.

10+

Years in life science BD

100%

Senior-led delivery

DACH

Primary market focus

Integrated service packages

Core Capabilities

Deep Life Science, CDMO, and Biotech domain expertise — including GMP manufacturing and scientific understanding

Demonstrated BD track record: deal closing, pipeline development, and commercial strategy

Uniquly combining strategic foresight and meticulous planning with swift, hands-on execution.

Rapid diagnostic capability — identifying commercial gaps and translating them into structured intervention plans

Science-to-commercial translation: converting technical capabilities into clear value propositions and messaging systems

Partner-enabled delivery: orchestrating CRM, marketing, and web specialists for full-system implementation

Turn scientific capability into predictable pipeline growth.

Three phased packages. One integrated system.

Not another consultant. Not another agency.

From engagement to measurable outcome.

Growth-Stage Life Science Service Providers

Commercial systems in life science

Frameworks and tools for your commercial build.

Ready to build a commercial system that scales?